Every website needs fresh content to compete in search engine rankings. One of the preferred ways to accomplish this and to engage and serve your customers is to establish a company blog. Do not be fooled. All blogs are not created equal.
Your blog should feature easy to navigate integration with your company website, clearly and uniquely branded web presence, opportunities to serve up fresh and timely ads and specials, and easy channels to harness blog visits into company contact and sales opportunities.
Can your blog do this?