Twitter has a reputation for being a secret bullet and a irritating mystery. Which is it? First, you need to understand the key principles of using Twitter effectively:
1) Listen more than you talk.
2) Engage and ask questions with potential clients, current clients, vendors, competitors. Treat it like you’re at a cocktail party and with tons of interesting people.
3) Be helpful.
4) Develop relationships.
You don’t need to push your business. Just be your business – ask on topic, relevant, brand-related questions to people who are interested.
And then, you need to find the right people who are having the right conversations for your business. We use, and recommend the following tools to find and engage with the right people on Twitter.
With these tools, we can help you find the right people, engage them in interesting and useful conversations, schedule tweets and efficiently handle an effective social media presence. Interested? Send us a message and we’ll get started.